![]() The underlying power of getting more acceptability is ubiquitous for pictorial mark logos and many more brands have successfully utilized them to get their brands more acclaim and popularity as they can be used across a wide variety of platform more easily. This pictorial mark logo for Android is immensely simple, with a body and antennas on top, to give it a more “Robotic” kind of feel. Amusingly, the inspiration for this Green colored bot, which has become a universally accepted symbol of the Android operating system the world over, came from the pictorial marks of men and women outside bathrooms. One of the most important and highly popular logos to emerge in recent years has been the logo for Android. And isn’t that, what logos are supposed to do? Be memorable and aid in making the brand easier to recognize and recall? Hence, the transcendent power of pictorial mark logos. Once a word and an image have stuck to a certain object, it’s immensely easier for us to memorize and remember it which makes for excellent recall whenever the word or the object is presented to us. For e.g., an apple cannot be simultaneously called a raddosa. In easier terms, this concept tells us that, as we learn language, we cannot ascribe two different words to a single object. In his book, The Tipping Point, author Malcolm Gladwell talks about the psychological concept of mutual exclusivity as one of the most fundamental behavioral rules through which we acquire language more easily. Facebook has an “F” as a logo, Twitter has a Bird as its logo, Apple has an Apple with a bite taken off of it, as its logo, Nike has its Swoosh and more, countless other examples of brands with similar logos, that serve millions and billions of customers each day without the appeal being lost ever. See around you, some of the most powerful brands out there have pictorial mark logos. Using actual pictures of real word objects as the logo of a brand instead of, symbols or text accompanying them, pictorial mark logos are just about everywhere. But you certainly can take it to your own advantage and use it’s a powerful branding connectivity tool through the use of Pictorial Mark Logos. You just can’t stop this process from taking place. Whenever you hear the word “Apple”, your brain automatically conjures up an image of Red, shaped object, which you know, is an apple. You know why? Because hundreds of years of evolution has transformed our brains to see faces in everyday objects as familiarity helps us make sense of our world more easily. Understanding the appropriate placement and usage of each mark is part of the system’s governance and guidelines.From the cave paintings of the Aztec and Mayan civilizations belonging to the Neolithic era to the modern era, the appeal of pictorial marks has never been lost on humans. While the marks are integrated and aligned with purpose, they are not interchangeable. LMU’s visual identity is comprised of four integrated marks: the primary logo, the ceremonial mark, the athletics mark, and the spirit mark. Used with care, these tools ensure that our image retains its integrity. The elements outlined here highlight the key graphic tools available to express an aligned and cohesive system that seeks to elevate the university’s brand and reputation. ![]() ![]() ![]() The system unifies all university programs into a coordinated, consistent program, that presents a united university with impact.Ĭompelling and memorable visual identities take years to build, requiring uniformity and discipline to be successful. LMU’s visual identity is a comprehensive, integrated system of colors, typography, and marks that was launched in 2019 as the visual distillation of the university’s brand, Creating the World We Want to Live In.
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